Ben: Helping to Take The Leading Benefits Platform Up-market
Moving Ben Upmarket
About Ben
Ben is a B2B SaaS platform helping companies manage workplace benefits through a flexible and employee-centric approach.
Challenge
Ben had strong traction in the SMB market but needed to reposition itself to win mid-market and enterprise customers. Marketing was still tuned to an SMB buyer, and the team needed to reorient around a sales motion to drive mid-market and enterprise pipeline.
What I did
• Alongside a PMM, repositioned messaging and ICP to focus on larger companies with complex needs • Restructured the team to align around enterprise personas and new strategy • Created new sales and marketing assets tailored to the mid-market buyer • Introduced lead scoring and attribution to track high-quality opportunities
Results
• Repositioned the business for upmarket growth • Built alignment across marketing, sales, and product • Established foundational assets and strategy for enterprise traction
